Our company’s sales of baby walkers increased by 15% in the first quarter of this year.

In the first quarter of this year, our company delivered a highly encouraging performance in the infant walker market: sales increased by 15% year on year, significantly outpacing the industry average and further solidifying our leading position in a fiercely competitive market. This achievement is attributable both to the recovery in market demand and to our sustained investments in product innovation, channel optimization, and brand building.

Driven by Both Market Recovery and Consumption Upgrade

In recent years, driven by adjustments to China’s birth policies and evolving family parenting attitudes, baby walkers have emerged as an essential product for infants and toddlers, with sustained growth in market demand. According to industry data, the domestic baby walker market expanded by 8% year-on-year in the first quarter of this year, with our company leading the sector at a 15% growth rate, underscoring our strong competitive edge. Behind this growth is consumers’ increasingly stringent expectations for product safety, functionality, and design. Today’s new-generation parents place greater emphasis on eco-friendly materials, robust construction, and smart features that support balanced development and balance training—no longer settling for mere basic mobility.

Our company has keenly recognized this trend and launched a product iteration program as early as last year. For instance, in response to parents’ concerns about safety, we have upgraded the anti-tip design by adopting a wider chassis and lowering the center of gravity, while subjecting the product to rigorous testing by third-party certification bodies. To cater to young parents’ emphasis on aesthetics, we have introduced macaron-colored variants and co-branded models featuring popular cartoon IPs, thereby meeting diverse personalization preferences. At the same time, we have added practical features such as height-adjustability and one-touch folding, ensuring that our products meet the needs of different age groups and usage scenarios. These enhancements have directly boosted our ability to command premium pricing: in the first quarter, the share of sales from our high-end product line rose from 25% to 35%, making it the primary driver of growth.

Omni-channel Deployment and Precision Marketing Deliver Remarkable Results

In terms of sales channels, our company adheres to an “online–offline integration” strategy, leveraging supply-chain optimization and digital tools to enhance operational efficiency. On the online front, we have deepened partnerships with leading e-commerce platforms such as Tmall and JD.com, harnessing big-data analytics to build detailed customer profiles and deliver highly targeted product promotions. For instance, in response to the surge in spring outdoor activities in northern China, we launched a focused advertising campaign for strollers equipped with sun-protection features, which drove a 20% quarter-over-quarter increase in sales in that region. Offline, we are concentrating on maternal-and-infant chain stores and high-end shopping malls, using immersive in-store displays and experiential marketing to attract foot traffic. In the first quarter, we opened 50 new brand experience stores nationwide, staffed with professional parenting consultants who provide one-on-one guidance to consumers, resulting in a 12% improvement in store conversion rates.

In addition, social media marketing has emerged as a new growth driver. We collaborated with KOLs in the maternal and infant sector to produce educational content such as “Stroller Buying Guide” and “The Golden Period for Baby Walking,” with individual videos garnering over 5 million views at their peak, thereby significantly boosting brand awareness. At the same time, we launched the “Show Off Your Baby’s First Steps” hashtag campaign, encouraging users to share their experiences and driving word-of-mouth promotion. As a result, the share of organic traffic in the first quarter increased from 18% to 25%, leading to a reduction in customer acquisition costs.

Strengthening the Foundation through Supply Chain Optimization and Cost Control

Behind the sales growth lies the continuous upgrading of our supply chain system. Earlier this year, we entered into long-term cooperation agreements with our key suppliers to lock in raw-material prices, thereby mitigating cost fluctuations caused by international market volatility. At the same time, we introduced automated production lines, reducing the production cycle by 15% and ensuring ample inventory of popular models to prevent lost sales due to stockouts. In the logistics domain, we have established strategic partnerships with SF Express and JD Logistics, enabling next-day delivery in core cities and improving delivery times in remote areas by 30%, with customer satisfaction reaching 98%.

In terms of cost control, optimizing packaging design and adopting recyclable materials has reduced per-unit logistics costs by 8%; meanwhile, implementing a digital management system for real-time inventory monitoring has helped reduce stock buildup, resulting in a 20% increase in inventory turnover in the first quarter. These initiatives have not only expanded profit margins but also created greater flexibility for future adjustments to pricing strategies.

Looking Ahead: Sustained Growth Driven by Innovation

A 15% growth rate represents both a milestone achievement and the starting point for a new journey. In response to increasingly diversified consumer needs, our company has launched a next-generation product development initiative: first, exploring intelligent solutions—such as integrating sensors to monitor infants’ gait and using a mobile app to provide parents with developmental guidance; second, developing multi-functional products—for example, walkers that can be transformed into high chairs or play tables to extend the product lifecycle; and third, expanding into overseas markets by introducing larger-sized walkers tailored to the spacious living spaces typical of European and American households. To date, we have established pilot sales channels in Germany and the United States.

The results for the first quarter of this year demonstrate that only by staying attuned to market changes, steadfastly pursuing innovation-driven growth, and deepening omni-channel operations can we maintain an unbeatable position in a highly competitive environment. Looking ahead, our company will continue to uphold our mission of “providing safer, more scientifically grounded growth solutions for babies,” rewarding consumer trust with high-quality products and services, and driving the industry toward higher standards of development.

Add: NO.4 Haiyu one road FuYu Industrial Zone Leliu Town Shunde District, Foshan City, Guangdong Province.
Tel: +86-0757-26368660 / +8613413291786
E-mail: sales.01@xiaorenlei.com